In 2020 Recruitment Advertising includes traditional advertising and digital advertising. Traditional advertising practices include newspapers, journals, radio, TV, billboards, flyers and so on. These methods can be effective on some positions, but the downside is that there is no exact way to track their KPI and the cost of each lead. That is the reason why Digital Advertising is a better tactic for companies that want to calculate financial advantages.
Digital advertising tools include various recruitment platforms where you can create a landing page for each vacancy and promote it on different social networks, job distribution tools, job boards, aggregators, and ad exchanges.
In addition to recruitment advertising, we also want to give you 5 life hacks on how you can instantly boost your employer brand: